After months of renovation, Soi Somkid’s House of Fritz Hansen has finally opened its doors to reveal a stunning makeover that could make any interior buff weak at the knees.
Presented by Norse Republics—the importers of Hay and Gubi—the new showroom is designed by renowned Spanish artist and designer Jaime Hayon, whose quirky sense of humor and positive energy can be seen throughout the modish space. True to Fritz Hansen’s style, the space drips with Scandinavian elegance, though the usual soft shades of white, grey and eggshell are now jazzed up by light and dreamy tones of yellow and pink, alongside pops of deep earthy colors courtesy of the label’s mid-century Nordic designer pieces.
Those with deep pockets can fork out on Hayon’s sculptural yet seriously comfortable “Ro” chair (B171,900), available in multiple colors and fabrics, or keep it classic with the “N01 Chair” by Nendo (B39,500)—a lesson in Japanese-meets-Danish minimalism. Naturally, the showroom also displays Arne Jacobsen’s iconic “Egg” (an eye-watering B807,900 in water-buffalo leather) and “Series 7” chairs.
The revamp marks a new direction for the Danish brand, which is now known as the shorter and simpler “Fritz Hansen.”
