Ikea teams up with Swedish House Mafia to create a collection for vinyl lovers
A matte black music mashup with Ikea available in Thailand for all you meatball heads out there.
Revealed at an Ikea festival in Milan earlier this month, Ikea has launched a new furniture collection available in Thailand in collaboration with Swedish House Mafia, the electronic band from Sweden. Obergransad, meaning “unrestricted”, combines music production with rebellious home design.
The whole collection is matte black and glossy, featuring over 20 items: chairs, music table, and, the prize of the collection: turntables complete with Audio-Technica needles—designed to work with the ‘Eneby’ Ikea speakers. The signature Frakta bags are also designed for carrying vinyl and tools for the modern DJ. Who says analog is dead?
Working with the brief of “democratizing music” in a modern style, the selection is available for purchase in Thailand, and will launch around Sep-Dec 2022.