What’s Going On Here?
What’s Going On Here?
November 2nd, 2007Dear Readers,
Some of you may find yourself asking, “Honey, is there something different about BK this week?” Which would be strange considering that the only people within earshot in the coffee shop you're in are strangers, who are now looking at you like you’re some insane homeless guy or Britney Spears. Or it’s possible that you’re feeling slightly dizzy. That’s normal. Change, as the saying goes, is never easy. It can be disorienting; it can cause you to lose sleep; it can be itchy.
We’ve had what is known in the business as a “redesign.” This is something that publications and scandal-tainted politicians tend to do from time to time. These days it's such a simple and painless procedure that you're home the next morning and able to exercise with only slight discomfort a few days after that.
Along with the new look, you'll notice other changes. Soon you’ll find BK chock full o’ hot new features and columns on the things that really matter to you, to us and to potential advertisers. First, you’ll enjoy a lot more coverage of celebrities and their glamorous lives. You want to know more about Num, May and Khem? So do we! And to see what they’re wearing!
Speaking of visuals, get ready for full-color photographs of victims of horrific accidents as well as a whole new section—“The Party Pages”—dedicated to ribbon cuttings, wasted B-listers, big hair and other money shots from events you haven’t the slightest hope of ever getting invited to. You can also look forward to recipes from soap stars, extensive reviews of books by your favorite Bangkok-based expat authors and a column dedicated to Jatukam amulets, just to name a few!
Change isn't easy, but to stay one step ahead of the unimaginative "competition," it's necessary. Even so, eventually hacks at other publications will see these improvements, and they’ll be inspired to “redesign” their pages, too. Some will try covers that look like BK, with logos that are so brazenly BK-like that we’ll be forced to call in the lawyers. And you can bet that unscrupulous web editors will steal listings from our awesome new portal (bkmagazine.com). Cut and paste away, you vermin!
It’s not that we don’t care; we care a lot. But we have more important things to do than worry about copycats, like make this the best magazine we possibly can.
And we're still free! Happy reading.
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